Posts Tagged ‘Fashion Compassion’

January 2013 – A Thank You Post

Posted in news on Monday, February 4th, 2013

Rather than a self-celebratory post, this wants to be a thank you one. To other blogs/online magazines that have recently taken an interest in what I do with Rewardrobe, and featured it. So a huge THANK YOU to The Design Trust, GreenaddictedFashion Compassion and Style Is…

Back in November 2012, I was approached by The Design Trust to take part in a blog post about the story behind interesting business names. I must admit I was flattered – as anyone who’s ever started a new venture knows, choosing a name to represent all your values in one simple word is very difficult, with the added uncertainty of not knowing how it will stand the test of time. I have often received good feedback about the Rewardrobe brand, but being featured in this article, alongside great businesses+business names such as Tatty Devine, The Good Folk and Makerhood was the ultimate seal of approval. [follow: @TheDesignTrust]

In December 2012, I got to meet Sara Francesca Lisot, a young green enthusiast from Milan. Sara has got an entrepreneurial mind and a great interest in sustainability and social media, and has already curated a few online projects. Her latest is Greenaddicted.it, for which she asked me to give a short interview (in which she cheekily revealed how embarrassed I stil get talking to a camera). [follow @ecoSFL]

In January 2013, I had the honour of being picked as Blogger of the Monthby Fashion ComPassion. I have followed Fashion Compassion’s project since the beginning (even did an event with them), and I’m amazed to see how much founder Ayesha Mustafa has achieved in only 2 to 3 years. Do check out their amazing accessories selection! [follow @FashnComPassion] 

Finally, thanks to Ceri Heathcote of newly launched ethical fashion shopping platform Style Is…, for mentioning one of my blog posts in her January round-up, and for offering to feature Rewardrobe in the Feel Good Fashion Directory that she has just compiled. [follow @Style__is] 

Mini trend: Hot Berry Mix. [Mainstream vs. Sustainable]

Posted in fashion, shopping on Friday, June 22nd, 2012

Being a passionate Trends Researcher, my eye is trained to recognising patterns in the seasons, or the ways fashion is advertised and communicated. I don’t necessarily believe in trends per se – it goes against my Slow philosophy to think that we should renovate the contents of our wardrobe on a cyclical, trimestral basis. However I do believe understanding trends, and being able to place a label’s product in that particular stream of communication of the moment, allows a fashion brand to be of interest to the press, become visible and gain recognition with the public.

Also, I actively fight on an everyday basis with the total misconception that Slow/ethical/sustainable/conscious/Fairtrade/eco fashion is boring, not feminine, and essentially not a real fashion product. To me, it’s fashion and even more: it’s unique fashion, though-through fashion, limited edition fashion. And even a kind of fashion that, if you need it to, can be up there with the latest trends.

Do not dress for trends, dress for yourself. But if you walk down the high-street and see something trendy that is also really you…then you’ll also find your trendy and ethical alternative, believe me.

An example? A mini-trend that’s actually stood the test of time and has been constantly there for several season: your ‘berry mix’ of hot pink + red/orange. You see it on the catwalks and in magazines. And guess what – in sustainable collections too. So take a peek at my illustration of the mainstream trend, and of the ethical alternatives I suggest. Plus links if you want to find out more about the brands!

 

CushlabFashion CompassionJennifer LoiselleHatastic!Who Made Your Pants?Yours SustainablyBeyond SkinOutsiderAntiformPeople TreeEthos ParisKomodoNomads Clothing

Rewardrobe collaborate with Fashion ComPassion on their 1st anniversary celebrations

Posted in events, fashion, news, shopping on Wednesday, November 30th, 2011

I have known Ayesha Mustafa for a while now, and followed her wonderful Fashion Compassion initiative with great admiration. And now, Fashion Compassion is one year old, and Ayesha is staging a stylish celebration to which she kindly asked me to take part.

This is going to be an event at trendy Notting Hill boutique, The Merchant 24.

The evening will present the best of ethical and sustainable fashion and lifestyle brands as well as numerous hands-on activities in which guests can be involved. Fashion ComPassion’s 2012 collections will be on sale and customers will have the chance to place bespoke orders of limited edition pieces – while I will be at hand to give styling tips and put beautiful and sustainable outfits together. Guests will also be able to enjoy consultations on health and wellbeing by Fushi, whose products I’m looking forward to trying. There will also be live music, delicious desserts, canapés and drinks, so something for everyone!

A percentage of all sales made on the evening will support OXFAM’s work including projects empowering women – which is perfectly aligned to Fashion Compassion’s philosophy. “We want everyone who walks in the doors of The Merchant to remember this night and the importance of supporting and empowering women in the developing world”, as Ayesha put it.

It would be great to see all of you there. If you’re interested in coming along, do drop me a line, or RSVP directly to fashioncompassion@themerchant24.com