At Rewardrobe, we move in slow wear. So we appreciate all other things ‘slow’, as part of an attitude and a philosophy that encompass all aspects of everyday life.
Having lately become a keen cyclist myself, and wile doing some research for an article on chic cyclewear, I stumbled upon the wonderful Slow Bycicle Movement - how appropriate!
In their own words: “The Slow Bicycle Movement is all about the journey, not the destination. It’s about riding your bicycle. To work, to play. Casually, in a relaxed manner. With time to enjoy the self-propelled movement that you and you alone generate. And, of course, to look around and see the landscape – urban or not – that you pass by at your leisurely pace. The Slow Bicycle Movement is a celebration of the bicycle. Not as a speed machine or a tool for tribal membership but merely as an enjoyable way to get around. Only decades ago the bicycle was considered a normal way to get around. It still is in Denmark, Holland, Japan and many European cities but returning the bicycle to its rightful place as a feasible transport option in the rest of the world is a noble goal. Of all the cyclists on the planet, the vast majority are, per definition, slow cyclists. So that’s a great start.”
That’s exactly our point. And that’s what we mean when we talk about ‘slow wear’: rediscovering tradition through small everyday things that fit easily in our hectic modern lives, and can bring something good back into them. Doesn’t that sound ideal?