Posts Tagged ‘upcycling’

Weekend Trend // Blue and White china jewellery

Posted in fashion, shopping on Sunday, March 3rd, 2013

I met Alexandra Abraham a couple of years ago, and immediately fell in love with her art, and particularly her jewellery. Not only it is to my personal taste, but I love the story behind it. When Alexandra invited me to her studio, I saw the incredible variety of materials, mostly antique, all object trouvé (or donated to her, or inherited), that she uses, and got lost listening to the tales behind the old coins, the XVI century clay pipes, and the pieces I am most drawn to, the blue and white china fragments.

In Alexandra’s words: “I believe that almost every material or object can be beautiful; it is simply a matter of how they are perceived. I’m inspired by the origins of my materials and excited by the physical process of turning the lost and the forgotten into something exquisite, glamorous and even wearable. The sense of history and knowledge that people have handled and used my materials many years ago is extremely important to me, and I like to imagine that something of their spirit becomes invested in my work. This is what I love best about upcycling, knowing that most of the pieces I use have had a previous life, that many people have touched them and loved them, and that possibly, hopefully, something of their spirit endures in my work.

Giovanni Scafuro was born in Naples and while still very young he began to work with artisans like potters, blacksmiths, carpenters, from whom he learned the applied art of manual trades. Today, he works with objects of daily use, lamps, chairs, tables, and jewels. The recycle, the reuse are a constant of Giovanni’s continuous experimentation process. Objects and materials are for Giovanni an inexhaustible source of inspiration and interpretation.

Amanda Caines -  A self taught mixed media jeweller who combines materials outside the conventional and expected forms. Each piece evokes a sense of place, time or environment. Brought up on the Sussex coast, she always collected materials, wood, ceramic, sea glass and a variety of found objects. Living now in London, she works and collects in the same way along the banks of the Thames.

Boodi Blu – “I find beauty and a sense of mystery in discarded objects and materials. Boodi Blu emerged a few years ago whilst walking my dog when I noticed a couple of pieces of beautiful blue and white broken china in the muddy ground. I soon realised that the whole area was covered in them, buried in the earth. I had always planned to make an elaborate mosaic table or piece of furniture for my home but after a year of collecting I had the idea to create jewellery.”

Gesine Hackenberg – “A basic theme in my work is placing ordinary objects of use in the perspective of jewellery. Objects of daily use often become intimately important and indispensable to people. What one keeps and owns, often contains an emotional value next to its practical function or worth. Wearing jewellery on the body is the most intimate and direct form of showing this specific relationship to an object. My pieces are based on craft techniques and various materials, which are telling their own stories about preciousness and adornment, like ceramic tableware, (precious) metal, Japanese Urushi lacquer and glassware.”

StayGoldMaryRose is a collection of work by Abigail MaryRose Clark. Abigail has been making her ‘Repurposed Vintage Teacup Bracelets’ since 2004, for retailers such as Anthropologie.

Lindsay PembertonRekindle is range of creatively upcycled jewellery and household objects made from vintage teacups and saucers. Liberating all the dust collecting china from your grandma’s cabinet and adorning your arms and wrists. The range includes the popular Tea Bangles, Heart Pendants, brooches with the new addition of the High Tea Stands. “My products are designed to challenge our thoughts of our everyday objects and rituals.  By reinventing traditional rituals and domestic objects they take on a new reading in each of our lives.”

LFW AW13 Special // Estethica, the accessories

Posted in fashion, news on Friday, February 22nd, 2013

I often question myself whether I’m more passionate about accessories than I am about clothes. And the answer is probably yes. I don’t wear precious jewellery but I like custom pieces, the bolder the better. I fall in love with a necklace a day and I sometimes (well, regularly) plan my outfit around which necklace and shoes I feel like wearing that day. Shoes and bags, I’m prepared to spend good money on, and see them last for years and years. I don’t wear hats much, but I still managed to be wowed by the millinery prowess I saw…

But let me show you (still in perfectly random order):

VEJA

Well, the fact that I’m starting from Veja is not so random after all. Indeed, they were at Estethica as Special Guest (a tradition started last season with Honest by.). Also, they were the only brand presenting a shoes collection (and if you recall how much I love brogues then you’ll know what I was immediately drawn to). So who are Veja? “Organic cotton, wild rubber, vegetable tanned leather, Veja tries to change world trade rules” – all explained in a few simple words. Since 2004, Veja has created trainers, bags and accessories which combine principles of economic, social and environmental development, working with a cooperative of 30 families of little producers, based in the North of Brazil. The brand’s main collection is trainers, but they also have Projet Numéro Deux, a range of bags and accessories made of ecological materials. All Veja leather goods are tanned with acacia extracts, a natural and non-polluting tannin.

In keeping with their Brazil relations, Veja have just collaborated with Dr Greg Asner, a research professor at Stanford University. Flying over the Amazon on a small plane, he detects carbon emanations from the ground and creates aerial cartographies of the Amazonian forest to track changes in forest cover and biodiversity over time. The thing is, these maps are beautifully colourful, and they have been the inspiration for a limited edition of trainers.

Bottletop

There was a bit of a Brazilian connection at Estethica this season. Just like Veja, Bottletop also manufacture there. If for Veja the strong link is with the country’s natural resources (like the natural Amazonian rubber), Bottletop were inspired by a local popular form of recycling, and they’ve turned it into a fashion product, that is lovingly crafted in Salvador de Bahia and supports artisans and their families. The AW13 collection consists of three distinct lines: the Leather, Silver and Enamel Line. My absolute favourite was the enamel, both in the petrol blue gloss, and in the black matte.

Rudá rings

If Veja and Bottletop are European brands that have understood the enormous potential of Brazil, Janice Perez hails directly from Belo Horizonte. Her contemporary jewellery is made of Brazilian hardwood, sourced from old furniture and demolished houses, and raw stones such as hematite, pyrite, vanadinite, uvite and lapislazuli. After decades as a designer for Brazilian shoes brands, Janice decided to set up her own fashion business. She was looking for something aesthetically original which, as a first rule, should be organic and environmental friendly. To package the rings Janice recycles coffee’s sisal bags. The ring is placed inside a loofah’s case made from loofah (vegetable bush) to protect it throughout the transport and delivery. Inside the package there is also one small carnauba wax can, in order to encourage the customer to care about the ring and make it to last longer preserving it beauty.

The North Circular

TNC returns to Estethica after a few seasons, at a time when the attention to Made In Britain labels is really strong, with their accessories made from British wool, including cashmere, alpaca and rare breed Wensleydale. All items are hand knitted, loomed and weaved in the UK to help regenerate the ailing wool industry and support local manufacturers and craftsmen. The new AW collection is called Tribes and plays with patterns, cut and function to denote heraldry across British taste, from Medieval armour to hipster dip-dye to the English Gentleman’s style.Scaled up hounds tooth, checker and herringbone are mixed together in graphic panels on hats, gloves and scarves in contrasting monochrome and red and black to a bold effect. More architectural pieces come in the structured fisherman’s collars, snoods, lapel scarves and shrugs with corresponding hats and gloves, all knitted in cables of varying size and tension.

Lost Property Of London

Another welcome returnee! Lost Property of London is an independent accessories brand handcrafted here in London, incorporating second-hand fabrics by transforming them into beautiful yet practical totes and travel bags. Each season, the collection will employ a new theme or textile, with the A/W13 collection featuring some of the UK’s finest. Courtesy of Britain’s top yacht clubs, each bag has been made from faded tarpaulins and weathered sails, complemented with leather. Katy Bell, the brand’s founder, told me that Lost Property of London has been asked to produce a limited collection using Liberty’s art fabrics. Can’t wait to see those, too!

Mich Dulce

Mich’s headpieces are whimsical, quirky and feminine all in one. That’s quite something already, until you find out how she produces such beauties, and then you don’t just love the pieces but admire the business, too. Mich Dulce works with T’nalak, a traditional Filipino fabric made of hand-woven banana fibers, each piece handmade by women members of a poverty alleviation community, to which Mich gives personal skills training. Out of this, she produces a collection which is bang on trend with her graphic monochrome and red and yellow accents. Ethical fashion needs to be edgy and stylish to compete for buyers’ and customers’ attention, to drive sales and ultimately trade for the people who produce it. Mich achieves this 100%.

Pachacuti

“Our 21st Birthday collection has been inspired by four diverse themes, Supernova, Spiced Jazz, Peacock Revolution and Proper Country. ‘Supernova’ is a modern collection of fresh shapes
and cool colours, bringing a new look to winter in the city, reinterpreting utilitarian headwear such as aviator hats, moped helmets and riding hats. ‘Spiced Jazz’ matches rich, warm colours with neat,
stingy-brims and sharp details. The ‘Peacock Revolution’ combines the dapper with the opulent. Deep, rich jewel colours are combined with amboyant feathers, hand-woven Fair Trade Ecuadorian ribbons and Devon silk ribbons in a nod to the dandies of the past. ’Proper Country’ provides perfect hats for prowling both countryside and city. This is a luxurious mix of earthy colours, natural feather trims and horsehair bands. It goes without saying that all of our AW13 adheres to the highest standards of Fair Trade and Sustainability. Pachacuti has been a pioneer in ethical fashion since 1992 and continues to push the standards higher. For 2013 we are excited to be piloting the new WFTO Fair Trade Guarantee System, alongside People Tree in the UK and seven other Fair Trade organisations around the world, with the new label expected to be launched this Summer.”

 Phannatiq & Ada Zanditon

Wait, I hear you say, didn’t you already covered these two collections in your previous post on womenswear? Well, yes I did, but did you really think I would miss these two boards of super cool accessories? Ada Zanditon has been collaborating with Luca Romanyi for a few season now – but while the previous collections were based on wood, this one is all about mirror reflections and metal. Talking of reflections, Phannatiq picks on the fluo colour of the hi-vis uniforms she’s been inspired by for her jackets, and transfers them onto light and geometric perspex. Want, want, want!

Waste, Fashion, Activism, Art: Discarded textiles installations

Posted in news on Tuesday, January 22nd, 2013

I have been collecting information and archive material about discarded textile installations for about a year now. I’m attracted by their visual impact, and I’m obviously interested in the purpose they serve: to physically illustrate just how big the problem of clothing waste is. So this blog post has been in the making for a while, but has suddenly become that much more time sensitive, after reading the last press release on the Centre of Sustainable Fashion’s Bulletin.

The news is that later this week (Thu 24th and Fri 25th Jan) Marks & Spencer and Oxfam are opening a two-day pop-up charity shop in the M&S flagship store at Marble Arch, and the Centre for Sustainable Fashion has created three installations for the M&S Shwop Shop (which can already be found on display). The installations are in support of the ‘Gift Away, Don’t Throw Away’ campaign and are titled: ‘Transformation’, ‘Beautiful Layers’ (pictured) and ‘Gift it Away’. They are designed to encourage a new culture of ‘gifting away’ instead of throwing away, to draw on existing resources instead of wasting limited ones.

So, this is my excuse to finally show you the amazing pictures I’ve been collecting.

To begin with, let’s say London is not at all new to a discarded clothing installation.

Last spring, the M&S Shwopping campaign was launched by Joanna Lumley with a giant-scale installation in Brick Lane – and a week long lab where visitors could bring in their unwanted clothes, and take part in upcycling workshops taught by leading upcycling designers like Michelle Lowe-Holder and Gary Harvey.

Everything must Go took place in January 2012, a 3-day exhibition with workshops and talks that tells the hidden story of our unwanted clothes. Visitors were invited to bring an unwanted item of clothing and to follow its journey as it is sold for reuse and recycling across the world. Invisible global waste economies were brought into public view, as did the people involved and the impact that these businesses have upon their lives.

In 2011, Estethica celebrated its 5th birthday with a party that was also home to amazing installations created by the same designers that have had the opportunity to exhibit at London Fashion Week through this sustainable fashion platform. Estethica’s founders, Orsola De Castro and Filippo Ricci, are also the creatives behind From Somewhere, one of the pioneering upcycling brands, and have always cared to showcase brands that make use of textile waste. The party saw installations by Junky Styling, Dr. Noki, From Somewhere+Speedo (pictured, credit: Christine De Leon) and Christopher Raeburn (pictured, credit: Getty).

One of the most prolific artists working with textile waste must be Derick Melander. He explains why he uses this medium for his art: “I create large geometric configurations from carefully folded and stacked second-hand clothing. [...] As clothing wears, fades, stains and stretches, it becomes an intimate record of our physical presence. It traces the edge of the body, defining the boundary between the self and the outside world. The clothing used for these works is folded to precise dimensions with careful attention paid to the ordering of the garments. [...] Through these processes, I hope to engage the viewer and communicate the emotional resonance of second hand clothing. [...] As the layers of clothing accumulate, the individual garments are compressed into a single mass, a symbolic gesture that explores the conflicted space between society and the individual, a space that is ceaselessly broken and re-constituted.”

Guerra De La Paz also often engage with textile waste for their sculptures. They explain: “Our work is inspired by an essential familiarity with the ready-made and the archaeological qualities that found object posses. Through a common aesthetic, we create work with an universal message. Using recycled objects as a medium, and the guidance of the unrelenting amounts of information that fuels today’s mass consciousness and its subversive parallels allows us to explore ways to reinvent historic themes and classic icons while still commenting on contemporary culture.”

A major textile waste installation was curated by French artist Christian Boltanski in 2010 in New York. Titled ‘No Man’s Land’, it occupied Park Avenue Armory and was built out of of 30 tons of used clothing and 3,000 stacked cookie tins. From the New York Times (edited): “At first sight, the monumental artwork suggests nothing so much as a crane claw, the frustrating arcade game in which a player tries to pull a stuffed animal from a pile of many, and to hold on to it, with a grapple controlled by a joystick.[...] Visitors can watch the action — set to a ceaseless, reverberating soundtrack of thousands of human heartbeats — from ground level, standing amid dozens of 15-by-23-foot plots of discarded jackets that extend in all directions from the mound and that may evoke refugee or death camps. Behind the visitors, a 66-foot-long, 12-foot-high wall made from 3,000 stacked cookie tins will cut off views of the exit. A reprise of an installation called “Personnes” that was shown at the Grand Palais in Paris in January, “No Man’s Land” aims to inspire questions like “Why am I still here?”, and points to the single fact that “You can hold onto the clothes, and even the heartbeats of many, many people,” Boltanski said “But you can’t keep anybody”. Born in 1944, the third son of a Catholic Corsican mother and a father descended from Ukrainian Jews, Mr. Boltanski has a lot in his background to make sense of, and has spent a career producing vivid reminders of life’s inevitable passing.”

A smaller scale installation, Other Stuff, was produced by Catherine Delaney in Dublin last year, with discarded clothing directly donated by the public: “Employing a minimalist sculptural gesture the work invites the audience to partake in the recycling process as participants or even as accomplices in order to keep the work in constant flux. The set-up invites the public to participate in the exchange of used clothing where they in effect create the work; they attain authorship and are empowered by their participation. The cyclical depletion of the work references mortality, which is another construct emanating from the minimalist movement of the 1960’s. This sorting and taking away is a metaphor for the process of a life system, its ephemerality is left behind only in the documentation of the event.
While also embracing the post-minimalist theory of the anti-form movement or scatter art, now ubiquitous to post-modern art ,’other-stuff’ plays with the notion of the space within, challenging minimalist tropes of presence and absence. While minimalism sought to affirm the viewer’s awareness of their physical presence in relation to an object, the work ‘other-stuff’ alludes to presence through the threat of absence.”

Even though China doesn’t have fashion sustainability very high on its agenda (as explained in a report by SIX magazine Editor Alina Rätsep directly from Bejing), Hong Kong is actually an exception, home to Redress and recently launched A Boy Named Sue. In 2011, Redress had a 16-foot mountain of used garments tower over Hong Kong’s Central Star Ferry Pier, as part of the ‘Get Redressed‘ exhibit — an awareness building campaign to promote recycling in response to Hong Kong’s staggering 253 tonnes of discarded textiles. Dubbed the ’3% mountain’, in reference to the 7.5 tons of textiles required to build it, the display helped put Hong Kong’s second-hand clothing waste into perspective (from Inhabitat).

To conclude, I’d like to point you in the direction of the excellent blog written by Timo Rissanen. In two posts, he explores the efficacy of the ‘bring-back’ / recycling schemes that high-street giants are putting in place (and Swhopping by M&S is one of them). In particular, he discusses H&M’s and Primark’s initiatives. Very good read, and a lot of food for thought.

Don’t Be Tight! Ideas for a Slow approach to wearing tights

Posted in news, shopping on Tuesday, June 19th, 2012

I recently received an invitation to the Leeds College of Art end of year fashion show. Among the graduates showing their collections, a name grabbed my attention, as I’ve recently been following a project of hers which does tune in with my Slow approach to wardrobe management.

Hannah Gower has launched Don’t Be Tight, a campaign created to reduce the amount of tights making their way to landfill. Hannah explains: “The tights campaign came around from noticing the short life tights live: they seem to ladder or split after only a couple of wears, with their next stop being the dustbin. Not only they are thrown away far too much and too often, adding to the shocking and increasing amount of textile waste on landfill, but they are non-biodegradable. My campaign wants to instil the idea that tights can live more than the life on your legs; bring inspiration in what people can do with their unwanted hosiery (and unwanted clothing) instead of disposing straight away.” Hannah seeks donations of laddered or unused tights, which she will reuse for her creations. “On the off chance I tried knitting with them, they worked perfectly creating unpredictable movement, stretch and texture within the garment.”

I got interested in Hanna’s project as I, as a Slow fashion consultant, am constantly looking for solutions to inspire my clients and my readers to make better choices for their wardrobes.

If you are interested in donating your tights, you can post them to: Hannah Gower – Don’t Be Tight, Leeds College of Art, Blenhiem Walk, Leeds. Or you can drop them off at Remade In Leeds, Hyde Park, Leeds. Don’t Be Tight are also hoping to have a few collection boxes around the country, so if you would be able to host one, do get in touch with them! Or follow them on facebook here.

 

Another project that’s been running in the past was the Tights for Ethiopia Charity Appeal organised by Tightplease. Their research showed that 524,000 women die from pregnancy and childbirth complications each year and of these deaths, 99% occur in impoverished, developing countries. For every woman who dies, another 40 or 50 suffer severe injuries and complications. Tights are a great way to hold medical dressings in place and so in late 2008 and early 2009 Tightsplease collected over 10,000 pairs of tights to help the Addis Ababa Fistula hospital in Ethiopia. Unfortunately the appeal in now over, but Tightplease still offer ideas on how to re-use the tights before they end up in the bin.

 

However, another question is: where to buy sustainable tights in the first place? This is a trickier one. Tights are made of synthetic fibres, which are not biodegradable. The only natural fibres hosiery can be made of are organic cotton and bamboo, but obviously they don’t offer the same versatility as nylon, especially if we are looking for fine tights, or nude. My personal advice would be to buy thicker tights (40 deniers or up), which ladder much less easily and can last for a very long time (before you repurpose them, obviously!).

Or, if we can’t avoid the environmental issue that comes with the actual product, at least we now have an example where the environmental impact of at least the production has been addresses and greatly reduced. Courtaulds Textiles has been supplying M&S with hosiery for more than 30 years. As a retailer, M&S has a 28 per cent share of the British hosiery market, so any innovation they can back would be of great impact for the specific market. The great news is that Courtaulds, which is Britain’s largest producer of underwear, carried out a £2m renovation project at their West-Mill hosiery plant in Belper, Derbyshire, that has halved the factory’s energy consumption over the past five years. A new high-efficiency chiller, heat-recovery system and a reuse and recycle process have allowed the site to reduce its water consumption by 20 per cent and achieve a 100 per cent reduction in waste sent to landfill. The moved was recognised by M&S, who awarded Courtaulds with its Plan A eco-factory status – the first in the UK, and also the first UK supplier of hosiery for M&S. Jonny Mitchell, the managing director of Courtaulds legwear, said the factory’s changes, such as reduced energy and water consumption, have given it an “edge again to be able to compete with the Far East”.

I wonder if it’s possible for the average shopper to walk into an M&S branch and know which pair of tights has been produced by Courtaulds – that would really empower us to make the ultimate choice, and show the retailer we do choose a specific product thanks to its eco credentials. However the numbers are quite encouraging.

So here’s another solution for your Slow wardrobe! As it’s often the case, more could be done, but my philosophy is that we can at least start doing something and making some small choices. As with everything else: shop smart, and get creative!

Saturday at the Designers/Makers Market in London Fields

Posted in shopping on Saturday, April 9th, 2011

As a mad spell of summery weather hit London this week, I could not help to share the enthusiasm of the crowds heading down to East London’s large offering of street markets – there was nothing that could have kept me indoors this afternoon, anyway.

I needed a destination to push myself to pedal for a few miles, so I decided to head to London Fields. A new boutique market is now open alongside the regular Broadway Market, and I wanted to check it out. It’s Designers/Makers – and as the name suggests, it is a small gathering of stalls full of quality handmade pieces, from fashion through to stationery.

DMflyerbothsides

I heard about it from Francesca Warren, one of the designers who’s next going to come on board my Up-Wardrobe project, with her label Unbutton Fashion.

She masters the art of upcycling clothes with a quirkiness that really fits my taste, and I was eager to see some of her pieces. I tried to take some nice pictures of her stall, but the sunlight was so strong I couldn’t really shoot very nice images…

Unbutton Fashion at Designers/Makers Market

Unbutton Fashion at Designers/Makers Market

Walking around, I spotted two accessories designers I had noticed at the ‘Ethical Fashion in the Age of Austerity’ event organised by  The Papered Parlour at the V&A Museum of Childhood about a month ago.

One is A Alicia – eco-ethical accessories, handmade in London using organic fairtrade textiles and vintage elements. Her plaited cotton necklaces, or the ones made of upcycled kimono fabrics and hand-crafted ceramic beads, are high on my wishlist.

A Alicia Accessories at Designers/Makers Market

A Alicia Accessories at Designers/Makers Market

The other one is the Japanese creative behind Miwary – an indie label crammed full of girly nostalgia in the form of cute handmade accessories, with a ‘found in Grandma’s attic’ vibe. She has an eclectic mix on her stall, but my favourite are the shirt-collar-shaped neckpieces she produces out of vintage or upcycled fabrics.

Miwary at Designers/Makers Market

Miwary at Designers/Makers Market

I also really enjoyed the earthiness of the colours on Emily Bucknell‘s stall. From her lavender shachets to her lampshades, everything has been created with hand-printed textiles, with shapes which originate from her personal drawings inspired by intricate patterns in nature.

Emily Bucknell at Designers/Makers Market

Emily Bucknell at Designers/Makers Market

The Potential in Your Wardrobe #2

Posted in fashion, wardrobe care on Sunday, March 27th, 2011

Upcycling is my buzzword lately – launching my Up-Wardrobe project (more very soon), so I’m looking into the endless possibilities to explore the potential in my wardrobe.

When I was giving my talk at UK Aware yesterday, a lady asked me for advice on what to do with his boyfriend’s shirts, when they get worn out at the collar and cuffs. I was able to give her some ideas off the top of my head – but she got me curious to explore the possibilities further, so here’s a round-up of some ingenious ideas to save your button-down from the bin.

Some come from designers I already know well, and whose core work is upcycling garments. Here’s ideas by Junky Styling and Enienay (from London), and Milch (based in Vienna)

Junky Styling

Junky Styling

Enienay

Enienay

Milch

Milch

I even found a French website by a designer who specialises in men’s shirts:

chemisepapillon

Ma Chemise d'Homme

Cool Broadway Market crafty shop Fabrications upcycle men’s shirts into huggable cushions:

Fabrications

Fabrications

Some more excellent inspiration came from bloggers and Etsy designers Hawadaere, Clementine’s Closet and Erin’s Apparel.

Hawadaere

Hawadaere

Clementine's Closet

Clementine's Closet

Erin's Apparel

Erin's Apparel

And finally, for those of us who don’t own a sewing machine, some very sexy ideas by a young girl on Youtube, plus the ultimate style recognition: a picture of an inventively worn man’s shirt in The Sartorialist book.

 

About

Posted in on Sunday, June 28th, 2009

Rewardrobe is the brainchild of Veronica Crespi, a Style and Fashion Consultant who has brought her quintessentially Italian flair to London.

With a past as a Trends Researcher and a background in Design and Styling acquired in Italy, Veronica understands colour, textiles and trends as well as retail – an all-round approach to fashion.

At Rewardrobe, Veronica offers all the services of a traditional Image Consultant: advice on colour, personal style, wardrobe organisation, suitable outfits for business or special occasions, personal shopping – as well as Style and Slow Fashion workshops for small groups. But she has also made Slow Fashion the focus of her work, advising clients on how to link sustainability with style.

After founding Rewardrobe in 2009, Veronica has become an established name within the ethical fashion community in London, starting numerous collaborations, like curating the Designer Pavilion for the Ethical Fashion Forum Source Expo, as well as liaising with international brands and developing the Up-Wardrobe project for the promotion of up-cycling in fashion.

As well as private clients, Veronica advises brands with trends and market research, inclusion in events, communication and social media strategies, press coverage and writing services.

Veronica is also a freelance fashion writer, with collaborations with SIX, Eco Chic and Daisy Green magazines and Very Nice Threads (UK); The Green Stylist, Ecosalon, Ecouterre, Ecofashionworld (US), among others.

Her role has also developed into that of public speaker on the subject of sustainability. Veronica is often invited to events to talk about the concept of Slow Fashion, and ways of bringing sustainable fashion to the attention of the mainstream audience.

Accolades: Best Services Provider, Waltham Forest Business Awards 2012 / finalist, Fashion category, RSPCA Good Business Awards 2011 / named one of the Future100 young entrepreneurs of 2010 / finalist, ‘Best Green Contribution to London’, London Lifestyle Awards 2010